MINAT MAHASISWA UNTUK BERWISATA KE NEGERA INDIA (Studi Kuantitatif dengan Treatment konten YouTube berjudul Rape is consensual: Inside Haryana’s Rape Culture)

Nurhayani Saragih, Enjang Pera Irawan

Abstract


Almost all countries are trying to launch tourism as a source of foreign exchange earners for their countries. Many efforts have been made to increase the number of tourists visiting. One of the tourist destinations that once entered the 7 (seven) wonders of the world is Taj-Mahal. The palace was made for 22 years by Mughal Emperor Shah Jahan for his empress. With such conditions, India is one of the tourist destinations that are worth visiting. In addition to the king's palace, India has a different culture from Indonesia.
Meanwhile, along with the development of communication technology, the number of YouTube content containing documentation about culture is increasing. YouTube viewers are also increasing in number dayly. One YouTube video of documentation of Indian culture, is entitled Rape is consensual: Inside Haryana’s Rape Culture, which will be an instrument as a treatment to see if there is a difference in interest in visiting India before and after watching the YouTube video.
This study uses quantitative research methods by distributing questionnaires to 58 Mercu Buana University students who were selected purposively. That study aims to find out whether there are differences in interests between before and after watching YouTube content.
The results showed that even though there was a decrease in the mean value from 12.121 (before treatment) to 10.345 (after treatment), the calculation of the t value calculated was 5.092 while the t-table value for the two-tailed test (Two Tail) was 2.002. The t value calculated is greater than the t-table value, so it can be concluded that there is no difference in traveling interest to India before and after watching the YouTube video.

Keywords


Vacation Intenstion, India, Rape Culture

Full Text:

PDF

References


Buku:

Littlejohn, Stephen Stephen W., and Foss, Karen A., (Ed). 2009. Encyclopedia of Communication Theory. USA: SAGE Publications Ltd.

Mulyana, Deddy. 2007. Ilmu Komunikasi, Suatu Pengantar. Bandung. Remaja Rosdakarya.

Nasrullah, Rulli. 2015. Media Sosial. Perspektif Komunikasi, Budaya dan Sosioteknologi. Bandung: Simbiosa Rekatama Media.

Kriyantono, Rachmat. 2007. Riset Komunikasi, disertai contoh praktis riset Media, PR, Advertising, Komunikasi Organisasi, Komunikasi Pemasaran. Kencana. Jakarta.

Sugiyono. 2009. Metodologi Penelitian Pendidikan, Bandung: CV Alfabeta.

Journal:

Sugiyono, Parmariza. Yennida dan Ali, Hapzi. 2018. Analysis of Optimization of the Number of Foreign in Indonesia dalam Scholars Journal of Economics, Business and Management (SJEBM) e-ISSN 2348-5302. SAS Publishers (Scholars Academic and Scientific Publishers), A Unit of Scholars Academic and Scientific Society, India.

Yessi Mareta Andari Putri, Universitas Mercu Buana Jakarta, Representasi Perdamaian Pada Iklan Coca-Cola Edisi : Coca-Cola Small Word Machines-Bringing India And Pakistan Together Di Media Youtube. publikasi.mercubuana.ac.id/index.php/mediakom/article/.../1708. Akses 28 Agustus 2018 pukul 12.21 WIB

Oloan Siregar dan Mario Antonius Birowo berjudul Tanggapan Traveler Wanita Indonesia Terhadap Pemberitaan Kasus Pemerkosaan Di India (Analisis Deskriptif Kualitatif Tentang Tanggapan Traveler Wanita Indonesia Di Komunitas Online “Backpacker Dunia” Terhadap Pemberitaan Kasus-Kasus Pemerkosaan Yang Terjadi Di India), Program Studi Ilmu Komunikasi Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Atma Jaya Yogyakarta. e-journal.uajy.ac.id/6483/1/KOM002240.pd. Akses 28 Agustus 2018 pukul 12.21 WIB




DOI: https://dx.doi.org/10.36080/comm.v9i2.714

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Communication

Creative Commons License
This work is licensed under a
Creative Commons Attribution-ShareAlike 4.0 International License.

Visit to our university official website: www.budiluhur.ac.id