Analisis Hiperrealitas pada Film Aquaman sebagai Komoditas Kekuatan Kapitalis

Maulina Puspa Dewi, Liya Umaroh

Abstract


Film has the power to construct a person through the symbols it sends in each scene. In addition to the construction of meaning, film also has the power to fold and manipulate reality into nothing more than a narrow screen. This is known as hyperreality. Aquaman is a DC fantasy film that tells the story of the perfection of the hyperreal world of Atlantis. This study aims to analyze the hyperreality in the Aquaman film in order to build awareness that the visualization of the world of Atlantis is a commodity by capitalist forces. The researcher used a qualitative method with Roland Barthes' Semiotics analysis technique. The theory in this study uses the Theory of Simulacra and Hyperreality by Jean Baudrillard. Barthes' semiotics is used to observe the entire content of the film and analyze the meaning of denotation, connotation, and myth to find out its suitability with Baudrillard's thinking. The results show that this film is closely related to the concept of hyperreality which has passed through a series of 4 imaging phases. Hyperreality in the Aquaman film refers to everything that is "beyond reality" which is shown by (1) The Fictional Love Story of Two Worlds, (2) The Consumption of the Mythical Trident Fantasy Weapon, (3) The Presence of the Superpower Figure of the Fiction Figure Aquaman, (4) Visualization of the World Fantasy of Atlantis, and (5) Use of Technology in presenting the fantasy of Atlantis. Through the presentation of the Aquaman film, hyperreality is capitalism's way of offering technological sophistication and fantasy for profit and leading the masses to consume Aquaman's commodities. Society needs to prioritize logical rationality in viewing the imagination of a film


Keywords


Aquaman film, hyperreality, simulacra, semiotics

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DOI: http://dx.doi.org/10.36080/ag.v10i1.1765

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