PERSONAL SELLING CROWN GROUP AUSTRALIA KEPADA CALON PEMBELI DI INDONESIA
Abstract
connect directly with the prospective buyers. The purpose of this research is to
analyze the process of personal selling and the elements of Crown Group sales team
as communicator in order to persuade the prospective buyers. This research used
qualitative methodology, personal selling and persuasive communication. The result
of this research found that the use of personal selling through the sales person and
the sales team elements as a communicator could be one of the ways to persuade the
prospective buyers of Crown Group apartement in Sydney Australia.
Keywords
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