Humor Dan Satire Kartun Media Massa Sebagai Komunikasi Visual Di Era Disrupsi

Diana Suprayuni, Anik Juwariyah

Abstract


Era disrupsi memberikan peluang dalam keunikan gaya penyampaian pesan persuasif melalui kartun yang menggambarkan opini dengan cara melebih-lebihkan dalam kartun media massa. Penelitian ini mencoba menganalisis bagaimana media massa merepresentasikan fenomena kekinian dengan media kartun. Penelitian ini juga ingin menunjukkan bahwa kartun dapat menjadi salah satu cara untuk mengamati sikap masyarakat terhadap sebuah fenomena melalui humo dan satir yang ada di dalamnya. Metode dalam penelitian ini adalah deskriptif kualitatif. Kajian penelitian ini dikelompokkan menjadi: 1) sasaran kajian terhadap perkembangan kartun dan media massa sebagai salah satu media komunikasi massa, 2) sasaran kajian satir dan humor yang ada dalam media komunikasi massa yang secara khusus dilihat dari sudut pandang kartun, dan 3) sasaran kajian yang didapatkan dari respon masyarakat terhadap kartun, humor, satir, dan komunikasi massa. Hasil penelitian menunjukkan bahwa kartun di era disrupsi dapat dimanfaatkan sebagai alternatif yang efektif untuk kritik dan memobilisasi dukungan untuk suatu tujuan. Kartun tidak hanya dimaksudkan sebagai humor, tetapi juga alat yang ampuh untuk mendorong perubahan. Humor dan satir dalam kartu dapat dikatakan mewakili praktik diskursif lucu yang dekat dengan sindiran yang telah menjadi lahan diskursif dalam media massa. Dengan asumsi bahwa humor dan satire dalam kartun merupakan bentuk pewacanaan dan bahkan pendidikan bagi masyarakat.

Keywords


humor dan satir; kartun media massa; komunikasi visual; era disrupsi

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DOI: http://dx.doi.org/10.36080/ag.v7i2.919

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