Implementasi E-Commerce Dengan Metode Business Model Canvas Pada Toko Sepatu Rapillo

Abstract

In the current era of technology, where all businesses must have a way of how their business must survive so that it always exists and develops and is able to compete with competitors and is also known to the wider community, business people must understand consumer behavior that has changed from time to time, from conventional to modern online where many business people use technology to market their products. As one of the small businesses in the shoe sales business, The Rapillo Store is constrained by many problems so that sales are not optimal due to the absence of promotional media, to overcome these problems an e-commerce website was designed as a sales and promotion medium, as for the approach used the author uses a qualitative approach, qualitative research is research that is descriptive and tends to use analysis, in terms of collecting data the author uses interview techniques, observation and reading some literature, while the analysis in the author's business process uses the Business Model Canvas method, Business Model Canvas is a tool in strategy business management to translate concepts, consumers, infrastructure and company finances in the form of visual elements. With the existence of an e-commerce website, it is expected to be able to increase sales of the Rapillo store and as a store promotion media to get more consumers.