Personal Branding Politik Thoriqul Haq Melalui Facebook

Rurut Wahyu Trisnanto, Tony Sukasah, Yenny Yenny

Abstract


The emergence of social media makes many variations in political communication. The rise in the use of Facebook sosial networks among modern society especially among young people makes Facebook as popular sosial network today. Facebook's popularity cannot be separated from its use as a sosial network that uses photos, videos as a communication tool, thus allowing users to create their personal branding to the publik through Facebook social media. Facebook also allows users to do personal branding politics through uploads and platforms that they upload. One of the politicians who use Facebook as a personal branding media is Thoriqul Haq. Through informative and educative and persuasive approaches and methods. To build the expected political image, Thoriqul Haq has delivered repeated messages on social media with an informative and educative, and persuasive approach. Broadly speaking, the political communication strategy carried out is optimal, especially in building political image as a new player in the political arena.

Keywords


Facebook, Personal Branding, Politics, Social Media.

Full Text:

PDF

References


Ardial (2009). Komunikasi Politik. Jakarta: Indeks

Azam, M., & Syueb, S. (2017). Pola Komunikasi dalam IPNU Kota Surabaya 2014-2016 dalam Membangun Jaringan. Jurnal Komunikasi Profesional, 1(2).

Cangara, H. (2009). Komunikasi politik: Konsep, teori, dan strategi. Jakarta: Rajawali Pers.

Firmanzah. (2007). Marketing politik: Antara pemahaman dan realita. Jakarta: Yayasan Obor Indonesia

Juju, D., & Sulianta, Feri. (2010). Branding Promotion with Sosial Networks. Jakarta: PT. Elex Media Komputindo.

Koli, Y., Pandie, D. B., & Nusalam, N. (2018). Transparansi dalam Sistem Pencalonan Pemilihan Walikota Kupang Tahun 2017. Jurnal Kajian Media, 2(2).

Mahardika, R., & Farida, F. (2019). Pengungkapan diri pada Instagram instastory. Jurnal Studi Komunikasi, 3(1), 101-117.

Montoya, P. Personal Branding Information. © 2003-2006 Peter Montoya, Inc., All Rights Reserved.

Nimmo, D. (2005). Komunikasi Politik Komunikator, Pesan, dan Media. Bandung: PT Remaja Rosdakarya.

Prabowo, T. L., & Irwansyah, I. (2018). Media komunikasi digital polisiku: pelayanan publik polri kepada masyarakat. Jurnal Studi Komunikasi, 2(3), 382-402.

Prasetyo, I. J. (2017). Brand Image Tri Rismaharini dalam Pilkada Serentak 2015 di Media Jawa Pos Edisi Oktober–Desember 2015. Jurnal kajian media, 1(1).

Roosinda, F., & Suryandaru, Y. (2020). Framing of propaganda and negative content in Indonesian media. Jurnal Studi Komunikasi, 4(1), 63-74.

Saidah, M., & Irwansyah, I. (2019). Kebebasan berekspresi dan paradoks privasi dalam hubungan pertemanan. Jurnal Studi Komunikasi, 3(2), 215-229.

Susilo, D., & Kodir, A. (2019). Significance of Women Leadership on Natural Conservation Movement at Rembang, Indonesia.

Susilo, D., & Putranto, T. (2017). Indonesian youth on social media: study on content analysis. In 2017 International Seminar on Social Science and Humanities Research (SSHR 2017). Atlantis Press.

Walther, J. (1996). Computer-Mediated Communication: Impersonal, Interpersonal, and Hyperpersonal Interaction. Communication Research.

Wasesa, S. (2011). Political Branding & Publik Relations. Gramedia Pustaka Utama




DOI: http://dx.doi.org/10.36080/comm.v11i1.1008

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Communication

Creative Commons License
This work is licensed under a
Creative Commons Attribution-ShareAlike 4.0 International License.