BUDAYA PERUSAHAAN BERBASIS KEARIFAN LOKAL DI PT. MUSTIKA RATU, TBK

Abstract

Competition in the business world today feels increasingly strengthened demands
every company to always produce the best quality products. For the cosmetic company in
Indonesia, the onslaught of import products from Japan, China, United Kingdom, France and
the United States are flooding the market need serious handling so that Indonesian can
appreciate their products of their own nation. With the foundation of a corporate culture that
is rooted on the philosophy of Javanese culture, such as : toto, titi, titis, tatag, tetep, tanggap,
teguh and trengginas, The leadership on PT. Mustika Ratu Tbk. was able to make and develop
a good corporate communication. Understanding corporate culture includes efforts to
increase customer satisfaction, working with family and cultural familiarity, respect for
integrity and professionalism is high as well as mutual support and cooperation in achieving
the corporate goal.Using the approach of qualitative and descriptive method, this study seeks
to be an interesting article about understanding the implementation of corporate culture
based on the philosophies of Javanese culture. The collection of data obtained through the
source text, such as: books and articles from some of the media on line that is circulating in
the community.