THE ANALYSIS OF BUSINESS MODEL CANVAS FOR BURGER KING INDONESIA AFFECTING CUSTOMER BUYING DECISION
Abstract
Data obtained in this study were primary data get through questionnaires, and quantitatvie approach was used in this study. 100 people has become sample in this study. The analysis of the data has been performed according to conceptual framework developed from critical literature review in order to serve as a tool for deriving reliable and relevant conclusions.
The results of this research are value proposition, customer segments, customer relationship have significantly and positively influence on customer buying decision. While channels have not signifcant influence on customer buying decision.
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DOI: https://dx.doi.org/10.36080/jem.v7i2.745
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