Implementation of Business Intelligence in Fast Moving Consumer Goods Companies

Meira Rahmadani, Dewi Puspaningtyas Faeni

Abstract


This research aims to analyze the implementation of Business Intelligence (BI) in Fast Moving Consumer Goods (FMCG) companies, with a case study on Wings Group Indonesia. FMCG companies face significant challenges in managing vast and rapidly changing data, which requires intelligent and timely decision-making. The implementation of BI can be a solution to optimize data-driven decisions that are faster and more accurate. Research methods with the risearch library sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this study show that BI provides advantages in terms of operational efficiency, more accurate demand forecasting, and increased customer satisfaction.


Keywords


Business Intelligence; Fast Moving Consumer Goods (FMCG), Wings Group Indonesia; Decision Making; Data Management

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References


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DOI: https://doi.org/10.36080/jem.v14i1.3535

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