| Issue | Title | |
| Vol 12, No 1 (2023) | PERAN PROMOSI, HARGA DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Konsumen Toko Buku Gunung Agung, Jakarta) | Abstract PDF |
| Yoga Religia, Pebrian Pebrian, Agus Sriyanto, Yugi Setyarko | ||
| Vol 8, No 1 (2019) | Pengaruh Brand Ambassador, Minat Beli, Dan Testimoni Terhadap Keputusan Pembelian (Studi Pada Situs Jual Beli Online Shop Shopee Indonesia di Universitas Budi Luhur Periode Februari – April 2018) | Abstract PDF |
| Agus Sriyanto, Aris Wahyu Kuncoro, Agus Sarsito, Kartini Istikomah | ||
| Vol 11, No 1 (2022) | PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK DAYPACK EIGER DI KOTA BEKASI | Abstract PDF |
| Yoga Religia, agus sriyanto, Ravindra Safitra Hidayat, Yugi Setyarko | ||
| Vol 7, No 1 (2018) | Pengaruh Diferensiasi Produk Dan Saluran Distribusi Terhadap Keputusan Pembelian Konsumen Susu Merek Anlene Di Jakarta | Abstract PDF |
| Budi Harsono | ||
| Vol 11, No 2 (2022) | PERAN KONTEN, TESTIMONI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN KOPI LIMA DETIK KEMANG, DI JAKARTA) | Abstract PDF |
| Rina Ayu Vildayanti, Agus Sriyanto, Ravindra Safitra Hidayat, Yugi Setyarko | ||
| Vol 10, No 2 (2021) | BAURAN PEMASARAN PT. BUDIRAYA TATAPRIMA DALAM PENENTU MINAT PEMBELI | Abstract PDF |
| Sumirahwati Sumirahwati, Subandi Subandi, Deslida Saidah, Rr Endang Wahyuni | ||
| Vol 13, No 1 (2024) | PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC (STUDY PADA KONSUMEN DI KABUPATEN JEPARA) | Abstract PDF |
| Winda Britania, Mohamad Rifqy Roosdhani | ||
| 0 - 0 of 7 Items | ||
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