UNESCO Global Geoparks Indonesia in Online Space : A Review of Tourism Information Availability

Deddy Setiawan

Abstract


ABSTRACT

Geoparks are modern geotourism products that open up new opportunities and ways of presenting geological heritage. Promotion and marketing of geoparks is still minimal, and needs to be improved. That is why it is necessary to investigate this area, the purpose of this study explores the tourism information provided from analyzing the complexity of the UNESCO Global Geopark website in Indonesia. The research method was a survey of the websites of 10 UNESCO Global Geoparks in Indonesia which then tried to categorize general information about the values of geoparks and gradually moved to groups of important tourism information from the point of view of researchers who were placed as visitors to visit geoparks. This research resulted in the answer that UNESCO Global Geopark Indonesia is at the classic marketing level with low or passive activity on its website. In addition, the geopark has understood the importance of social media marketing is a positive thing, but the level of activity in this area is not yet entirely adequate.

Keywords


Geopark; Geotourism; Promotion; Tourism; UNESCO

Full Text:

PDF

References


Azman, N., Halim, S. A., Liu, O. P., Saidin, S., & Komoo, I. (2010). Public education in heritage conservation for geopark community. Procedia - Social and Behavioral Sciences, 7(C), 504-511. https://doi.org/10.1016/j.sbspro.2010.10.068

Burlando, M., Firpo, M., Queirolo, C., Rovere, A., & Vacchi, M. (2011). From geoheritage to sustainable development: Strategies and perspectives in the Beigua Geopark (italy). Geoheritage, 3(2), 63-72. https://doi.org/10.1007/s12371-010-0019-4

Dinata, I. P., & Mussadun, M. (2015). Pengaruh Pengembangan Kawasan Wisata Geopark Merangin Terhadap Kesejahteraan Masyarakat Desa Air Batu. Jurnal Pembangunan Wilayah & Kota, 11(3), 328. https://doi.org/10.14710/pwk.v11i3.17585

Fassoulas, C., Nikolakakis, E., & Staridas, S. (2022). Digital Tools to Serve Geotourism and Sustainable Development at Psiloritis UNESCO Global Geopark in COVID Times and Beyond. Geosciences (Switzerland), 12(2), 1-22. https://doi.org/10.3390/geosciences12020078

Fauzi, N. S. M., & Misni, A. (2016). Geoheritage Conservation: Indicators Affecting the Condition and Sustainability of Geopark - A Conceptual Review. Procedia - Social and Behavioral Sciences, 222, 676-684. https://doi.org/10.1016/j.sbspro.2016.05.224

Feshbach, N. D., & Kuchenbecker, S. Y. (1974). A Three Component Model of Empathy. 82nd Annual Meeting of the American Psychological Association, August. http://eric.ed.gov/ERICWebPortal/recordDetail?accno=ED101242

Hapsara, O., & Ahmadi, A. (2022). Analisis Keputusan Berkunjung Melalui Minat Berkunjung: Citra Destinasi Dan Aksesibilitas Pada Geopark Merangin Jambi. Jurnal Manajemen Terapan Dan Keuangan, 11(01), 64-76. https://doi.org/10.22437/jmk.v11i01.14802

Jufrida, J., Basuki, F. R., & Rahma, S. (2018). Potensi Kearifan Lokal Geopark Merangin Sebagai Sumber Belajar Sains Di SMP. EduFisika, 3(01), 1-16. https://doi.org/10.22437/edufisika.v3i01.5773

Justice, S. C. (2018). UNESCO global geoparks, geotourism and communication of the earth sciences: A case study in the chablais unesco global geopark, France. Geosciences (Switzerland), 8(5). https://doi.org/10.3390/geosciences8050149

Krizanova, A., Lazaroiu, G., Gajanova, L., Kliestikova, J., Nadanyiova, M., & Moravcikova, D. (2019). The effectiveness of marketing communication and importance of its evaluation in an online environment. Sustainability (Switzerland), 11(24), 1-19. https://doi.org/10.3390/su11247016

Le, D., Scott, N., & Lohmann, G. (2019). Applying experiential marketing in selling tourism dreams. Journal of Travel and Tourism Marketing, 36(2), 220-235. https://doi.org/10.1080/10548408.2018.1526158

Luo, Y., He, J., Mou, Y., Wang, J., & Liu, T. (2021). Exploring China's 5A global geoparks through online tourism reviews: A mining model based on machine learning approach. Tourism Management Perspectives, 37(November 2020), 100769. https://doi.org/10.1016/j.tmp.2020.100769

Molokáč, M., Kornecká, E., Pavolová, H., Bakalár, T., & Jesenský, M. (2023). Online Marketing of European Geoparks as a Landscape Promotion Tool. Land, 12(4). https://doi.org/10.3390/land12040803

Papasolomou, I., & Melanthiou, Y. (2012). Social Media: Marketing Public Relations' New Best Friend. Journal of Promotion Management, 18(3), 319-328. https://doi.org/10.1080/10496491.2012.696458

Pásková, M., & Zelenka, J. (2018). Sustainability Management of Unesco Global Geoparks. Sustainable Geoscience and Geotourism, 2, 44-64. https://doi.org/10.18052/www.scipress.com/sgg.2.44

Rosyidie, A., Sagala, S., Syahbid, M. M., & Sasongko, M. A. (2018). The Current Observation and Challenges of Tourism Development in Batur Global Geopark Area, Bali Province, Indonesia. IOP Conference Series: Earth and Environmental Science, 158(1). https://doi.org/10.1088/1755-1315/158/1/012033

Schmitt, B., & Zarantonello, L. (2013). Consumer experience and experiential marketing: A critical review. In Review of Marketing Research (Vol. 10, Issue 2013). Emerald Group Publishing Limited. https://doi.org/10.1108/S1548-6435(2013)0000010006

Slater, C. (2011). Geoparks and Geostories: Ideas of Nature Underlying the UNESCO Araripe Basin Project and Contemporary Folk Narratives. Latin American Research Review, 46(June 2009), 159-183. https://doi.org/10.1353/lar.2011.0037

Stoffelen, A. (2020). Where is the community in geoparks? A systematic literature review and call for attention to the societal embedding of geoparks. Area, 52(1), 97-104. https://doi.org/10.1111/area.12549

Stoffelen, A., Groote, P., Meijles, E., & Weitkamp, G. (2019). Geoparks and territorial identity: A study of the spatial affinity of inhabitants with UNESCO Geopark De Hondsrug, The Netherlands. Applied Geography, 106(December 2018), 1-10. https://doi.org/10.1016/j.apgeog.2019.03.004

Suzuki, D. A., & Takagi, H. (2018). Evaluation of Geosite for Sustainable Planning and Management in Geotourism. Geoheritage, 10(1), 123-135. https://doi.org/10.1007/s12371-017-0225-4

UNESCO. (2023). UNESCO Global Geoparks. https://www.unesco.org/en/iggp/geoparks/about

UNWTO. (2008). GLOSSARY OF TOURISM TERMS. https://www.unwto.org/glossary-tourism-terms

Widyastuti, D. A. R. (2021). Using New Media and Social Media in Disaster Communication. Komunikator, 13(2), 100-111. https://doi.org/10.18196/jkm.12074

Yuliawati, A. K., & Budiman, A. (2018). Smart Tourism through Event Marketing on Geopark. Iciebp 2017, 538-541. https://doi.org/10.5220/0007085405380541




DOI: https://dx.doi.org/10.36080/ag.v12i1.2706

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Avant Garde

Creative Commons License
This work is licensed under a
Creative Commons Attribution-ShareAlike 4.0 International License. Visit to our university official website: www.budiluhur.ac.id