MEDICAL PROFESSIONALS AS EFFECTIVE COMMUNICATORS
Abstract
This paper discusses some issues related to the rationale for studying health communication,
especially the reasons why medical practitioners must master therapeutic communication
which is often culture-bound. It is argued that in this era of globalization medical professionals
need to have communication skills in order to treat patients from various cultures effectively.
These communication skills, characterized by empathy, intimacy and intercultural competence
will make medical professionals more successful in their careers.
Keywords
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DOI: https://dx.doi.org/10.36080/comm.v6i2.46
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