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Vol 11, No 1 (2022) PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK DAYPACK EIGER DI KOTA BEKASI Abstract  PDF
Yoga Religia, agus sriyanto, Ravindra Safitra Hidayat, Yugi Setyarko
 
Vol 13, No 1 (2024) PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINTIFIC (STUDY PADA KONSUMEN DI KABUPATEN JEPARA) Abstract  PDF
Winda Britania, Mohamad Rifqy Roosdhani
 
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